V Active



Owner & Founder Kate Coop has been vegan since 2016 and in this time her passion for veganism and living a cruelty free lifestyle has grown intensely. She realised when looking to purchase vegan & cruelty free beauty products that a lot of her time was spent researching companies, questioning them and purchasing from numerous different websites…that’s when the idea hit her, what a dream it would be to have a “One Stop Vegan & Cruelty Free Beauty Shop”. She played with the idea for over a year and in October 2017 decided to take the plunge and make her dream a reality.

All of the products you will see on our beauty store are 100% vegan & most definitely cruelty free which means no animal testing what so ever whether it be ingredients, third parties or the company itself…if you test on animals you won’t be sold on Veauty.

So here we are, Veauty. Making Vegan & Cruelty free beauty shopping easier, enjoyable and all in one location.

12 Cravens Heath

Member Vegan Traders Union